GREEK BRAND NEW, is an urban non-profit company, which was founded by 22 companies that started the institution in 2015. Every year they collaborate with newly selected companies, always emphasizing on maintaining the quality of the high aesthetic standards that were originally set and, in this way, to ensure the best possible experience for the visitor.

In a time of great crisis these companies saw a unique opportunity to create an institution, through collectivism. Thus, they created a meeting point for Greek design and tourism entrepreneurship which they called GREEK BRAND NEW. This exhibition aims to reform the traditional product into a cultural gift and it is expected to present the newest and most innovative applied arts products designed and produced in Greece.

GREEK BRAND NEW is a B2B boutique exhibition that promotes Greek design and brands with a common vision to change the face of Greece. Its annual presence in the constantly rising tourism market and its growing success concerning both exhibitors and visitors, now ranks it among the leading companies to bring new life to the Greek business sector.

Professionals
GREEK BRAND NEW is addressed to Greek tourism professionals, shop owners and marketing managers of department stores, hotels and museums and Greek concept stores, who want to stand out.

Founding members
A Future Perfect  |  Cabeli  |  Christina Morali  |  Christina Skouloudi  |  GIS Design  |  Ladolea  |  LOVEGREECE™  |  Molla  |  MY  |  Ploos Design  |  R Design  |  SeaYouSoon  |  SheepCount  |  Sophia  |  The Cool Projects  |  The Greek Imp  |  Uglybell  |  WeDesign  |  When in Greece