Our history

GREEK BRAND NEW, is a non-profit civil society, which was founded by the 22 companies that started the institution in 2015, and every year they combine their presence with new selected companies, always emphasizing on maintaining the quality of the exhibition to the high aesthetic standards that were set from the beginning and in this way, to ensure the best possible visitor experience.

At a time of great crisis, these companies saw the unique opportunity they had to create an institution through the collective. This is how the meeting point of Greek design and entrepreneurs of the tourism industry was created, GREEK BRAND NEW, the exhibition that upgrades the traditional product into a cultural gift, is expected to present the newest and most innovative products designed and produced in Greece in the whole spectrum of applied arts.

GREEK BRAND NEW is a boutique trade fair that promotes Greek design and brands with a common vision to change the face of Greece. Its presence every year in the constantly rising tourist market and its continuous development both from the point of view of exhibitors and visitors, has placed it in a prominent position among the bodies of new impetus in the Greek business sector.

TO WHOM IT IS ADDRESSED

GREEK BRAND NEW is addressed to the professionals of Greek tourism, store owners and managers of department stores, hotels and museums and greek concept stores, who want to stand out.