A look at the new aesthetics of Greece as reflected in the brands, products, designs and ideas of new businesses in clothing, accessories, beachwear, souvenirs & design objects, jewellery, toys, cosmetics, selected foods based on small production, sustainable development and ethical fashion.
What do we do?
We are organizing a boutique exhibition where visitors can find the freshest and most unique products in the field of Greek design, with a focus on people.
Who are we?
Greek Brand New is a collective effort of Greek companies that have coordinated to create this institution, aiming at ecological integrity and social justice in terms of designing, producing and purchasing products in a more conscious and sustainable way. Research has proven that Greek consumers are interested in sustainably & ethically produced products and are willing to pay more for them. However, what they lack is clear and comprehensive information, an understanding of the concept of sustainability, what it represents and clear information about brands that can be considered sustainable.
To whom we address?
To professionals of Greek tourism and the domestic market in general: concept stores, tourist shops, clothing & accessories stores, museum and hotel-resort outlets, marketing executives, who choose to stand out through the quality and aesthetics of the products they offer.
Where will it take place?
At the Peristeri Exhibition Centre, located opposite the Peristeri Grove, on Dodecanisos - Anapavisos and Agios Vasileiou streets, one hundred meters from the Anthoupolis Metro station and five hundred meters from the City Hall of the city. It has a modern air conditioning system, WI-FI and 17 acres of parking for 1,000 free car spaces. The 10th Greek Brand New will take place in a specially designed area of a total area of 5,000m2 and will be the largest edition in the history of its operation. The exhibition centre provides the flexibility to configure more than one exhibition hall. Both the main foyer and the exhibition area will be designed according to the high aesthetics of the creative team of Greek Brand New.
