A look at the new aesthetics of Greece as reflected in the brands, products, designs and ideas of new businesses in clothing, accessories, beachwear, souvenirs & design objects, jewellery, toys, cosmetics, selected foods based on small production, sustainable development and ethical fashion.
What do we do?
We are organizing a boutique exhibition where visitors can find the freshest and most unique products in the field of Greek design, with a focus on people.
Who are we?
Greek Brand New is a collective effort of Greek companies that have coordinated to create this institution, aiming at ecological integrity and social justice in terms of designing, producing and purchasing products in a more conscious and sustainable way. Research has proven that Greek consumers are interested in sustainably & ethically produced products and are willing to pay more for them. However, what they lack is clear and comprehensive information, an understanding of the concept of sustainability, what it represents and clear information about brands that can be considered sustainable.
To whom we address?
To professionals of Greek tourism and the domestic market in general: concept stores, tourist shops, clothing & accessories stores, museum and hotel-resort outlets, marketing executives, who choose to stand out through the quality and aesthetics of the products they offer.
Where will it take place?
Greek Brand New is evolving and has found its natural home at Onassis Ready, a space that deeply resonates with its philosophy. Showcasing contemporary Greek aesthetics through brands and creators committed to sustainability, small-scale production and ethical fashion, Greek Brand New goes beyond the boundaries of a conventional trade fair. The collaboration with Onassis Ready represents more than a change of venue; it is a strong affirmation of the exhibition’s cultural and creative identity, placing it within an environment that fosters innovation, flexibility and contemporary creativity.